Mockup.
This guy is talking about building mockups, and only mockups.
A prototype is a working version of all key features that can be used as if it were the final product albeit in a somewhat limited fashion (E.g. the edges aren't rounded)
A mockup demonstrates the value in a non-working fashion so people can respond to the general idea.
If you don't get mockup vs prototype right, it's pretty hard for me to value your opinion on these matters.