GrubHub Seamless Files Confidential Public Offering
forbes.com
forbes.com
That reminds me http://en.wikipedia.org/wiki/Typoglycemia
Twitter, Dropbox, Facebook, Uber, GitHub, Airbnb, and Square have all done this. Maybe Goldman Sachs wasn't hungry for this one?
Is it just the corporate name? Is it from a merger of two egos and neither would give? Or is it some regional thing ala Carls Jr. & Hardees?
Those who use it, what do you call it?