> We immediately stopped the campaign and reached out to FB via a form (they have no email nor telephone) telling them about the issue, we included screenshots and other relevant information. We never heard from Facebook.
How is that even legal?
How is that even legal?
Whether it's legal doesn't matter very much in practice if you lack the means to enforce your theoretical legal rights. For small sums, it's not worth the time to go to court for most people. In the US legal system, it's probably not worth it even for quite large sums, if you're likely to get stuck with paying significant legal bills even if you win.
For serious money, it probably becomes worthwhile to take action in apparently black and white cases like this, but I suspect many advertisers using Facebook ads (and Google etc.) are small outfits that never really spend serious money. They can effectively be mistreated with impunity regardless of anything the law says, unless they have recourse to something like charging back the payment for the campaign and relying on repossession of the funds being 9/10 of the law.
https://duckduckgo.com/?t=lm&q=honda+%22class+action%22+%22s...
We thought of creating a post about this experience on our company's blog, but given that we are not a "tech focused" company, and this post wouldn't fit with our clients/blog readers interest, we decided not write about it.
It's worth doing it for you and for others who are buying advertising. If it doesn't become popular, no big deal. If it attracts attention, it might be more profitable than the €2000 spent on FB for very little time spent, maybe you'll even get a refund.
I'd personally like to be able to persuade clients not to spend so much on FB advertising - superficially they look like they are returning likes and hits, but if you look into it, they're pretty useless - our referrals have actually gone down while advertising. This sort of blog post would be enormously helpful in persuading them.