Mistakes to avoid in mobile commerce
The majority of your mobile traffic lands directly on your homepage, so you should direct visitors where you want them to go: deeper into your website.
Keep in mind that shoppers are interacting with your site via a much smaller screen, so having complex carousels or dramatic slideshows on your homepage can be highly distracting.
2. Convoluted checkout experience
Remember the last time you entered your name, billing information, shipping information and credit card number on a 4-inch screen?
The same cumbersome experience holds true for your mobile customers. That’s why, from a user experience standpoint, you should work to keep the amount of information required for checkout to a minimum.
3. Predominantly highlighting QR codes
While QR (quick response) codes may seem like an innovative mobile marketing tool, consider it officially old school.
Long story short, QR codes ask a lot from users, including the following steps: recognize QR code, pull out mobile phone, launch QR scanner app (assuming they already have one downloaded), perfectly align mobile camera to QR code, snap picture, submit QR code, wait for response, then arrive on desired website.