Look, you created Immunity Project. That's pretty cool and coming from that perspective, I can see why you think Selfie Ticket doesn't need emotion its positioning. However, we think we're onto something with this and it's not meant to be a gimmick.

If you're simply trying to sell tickets online (i.e. process a credit card and hand out a barcode) there are plenty of solutions for that, as you suggest. Ticketing platforms are built around the transaction and they do a good job of it (we were in this group too). However, there is a much larger population of people out there (whether they are creating events yet or not) that are trying to build and grow a community around something they're doing. The best way to build connections with someone? In person.

That's the type of event we're building for. One that's used to grow a community. And for that purpose, scanning barcodes sucks. It's un-human at the worst time, when you're trying to build human connections.

Hope that gives some background for our thought process behind telling the story the way we have.