I'm currently house hunting (in Sweden) and most real estate agents go for full on visual overload. Everybody has at least 30+ 'artistic' photos. Most also have nice videos of the house on their site. Some even have clever 360 panorama thingies. I basically never watch them as they add nothing of value.
The single most important thing, for me, is a nice and correct 2D floor plan. Add to that 5-10 well chosen photos and you're done on the visual front as far as I'm concerned. If you haven't convinced to at least go look at the house with that, no video or interactive 3D model is going to change my mind.
The big problem is that the overlap between the information I consider important and the information the real estate agent is eager to share don't overlap all the much