Then again, this is pretty much the way I felt when I joined Commerce Bank in 2002. They were leaps and bounds above any other bank in everything from their down-home attitude to their evening and weekend hours. Then they got acquired.
Things weren't too different with ING Direct. Joined up for their interest-bearing checking and used them as my savings account. Had wonderful experiences. Then they got acquired.
Tangential, but relevant, I got HostGator as my hosting provider many years ago—they were a little company in Texas with great service and great people. I'm leaving them this month. They got acquired, and everything changed.
I hope this goes well for Simple. I really do. But I'm preparing myself. I know the signs to watch out for. First they'll get an automated phone tree, and I'll have to tell the robot what I want. Then it will get just a little longer to wait for a person. A couple fees will show up, nothing much, just little stuff. Tiny, unobtrusive, totally defensible, annoying policies will start taking hold. And soon, it'll be just another online bank—albeit one with a very pretty iPhone app.
I hope that doesn't happen. But I'm bracing myself anyway.