Ask HN: What kind of spam is this?

Lately I've been receiving weird messages from the contact form of my personal website (which has no spam protection at all).

I don't know a lot about spam, but I've always thought that spam usually appears to link to legitimate sites that then lead to shady product offers. However, the messages I've been getting seem to do it the other way round.

Below is an example. I just don't understand why anyone would do this. What's the motivaiton behind this? I'm curious.

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