By "amateur planes" do you mean ultralights or experimental homebuilts? The answer depends on which -- an ultralight could hardly tolerate the extra weight that a decent autopilot would require. And most experimental homebuilt owners probably want the pleasure of actually flying their planes.
Autopilots are more attractive to people who fly long distances and not for pleasure. I had a Mooney 201 years ago that I would fly on business, and the flights tended to be long and a bit boring, so I had an autopilot installed.
Picture of me putting my bicycle in the backseat of my Mooney: http://i.imgur.com/R5qVo.jpg