Tesla CEO Musk on Battery Factor, Model X, Apple [video]
bloomberg.com
bloomberg.com
Edit: The title of this story was originally something like "Musk confirms talks with Apple".
LIU: [...] Is there any truth to a possible partnership, merger with Apple?
MUSK: Well of course it’s – if – if – if one or more companies had approached us last year about such things, there’s no way we could really comment on that.
LIU: Well did you have a conversation with Apple?
MUSK: We had conversations with Apple. I can’t comment on whether those revolved around any kind of acquisition.
LIU: Are you for sale? If there was a right price, are you for sale?
MUSK: I think that’s very unlikely [...]
How often are videos remade to fix poor examples? How often is text fixed? (Where's the ever improving video version of Wikipedia?)
So, iOS in vehicle; or possibly some kind of partnership related to battery technology (research or production).
Which is to say not very much? I was aware it was on the horizon through promotion by Apple, but I only accidentally discovered support in my new GM vehicle. Its usage is non-obvious and there was nothing I came across in the promotional materials or indication through the dealer suggesting that it was available.
I wonder how much of that is a response to Ford and their Sync stuff.
(I don't pay attention to the new car market, but I am aware of Ford Sync as a brand and have no idea what GM had for a comparable feature)
I said that jokingly when I first saw it, there may be some truth to that now!
(Lane keeping, adaptive cruise, accident avoidance (brake pressure priming/auto braking), in some sense traction control is a driver assist feature)
I think this speaks further to the difficulties with driver-less cars. I was taught not to swerve when an animal ran out in front of the car, even if it meant hitting the animal, because the car might roll. If a driver-less car makes this calculation, there will be ramifications. Should a driver-less car destroy itself rather than hitting an animal?
[1] http://www.cnn.com/2012/03/24/travel/autopilot-airlines/
He's probably willing to fork over licensing fees immediately for Google X's Level 3 [The driver can fully cede control of all safety-critical functions in certain conditions. The car senses when conditions require the driver to retake control and provides a "sufficiently comfortable transition time" for the driver to do so.] automation technology.
A software/embedded hardware deal, as the interviewer refers to, would make much more sense.
http://www.tomshardware.com/news/Apple-Google-Smartphone-Ste...
http://www.phonearena.com/news/Elon-Musk-says-Android-apps-c...
I wonder if Musk made these statements to coerce Apple into a better deal?
Other than that, Apple and Elon are focussed on very different markets.
If Musk helped shape the executive team, that would be a boon for Apple. They need another muti-faceted genius to run the place and apparently they aren't under every rock.
Right?