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Or because the daily messaging volume through Facebook-owned services now surpasses global SMS volume.

Was WhatsApp really that successful? I can't imagine it caught on with many young adults or older who have no trouble paying for SMS given the convenience. Is their demographic comprised of kids?

Not in US, but it's absolutely big in Asia.

http://gigaom.com/2013/11/26/study-facebook-messenger-still-...

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