(I'm not going to switch to the 2nd best app where I can only reach 10% of my friends.)
(I'm not going to switch to the 2nd best app where I can only reach 10% of my friends.)
There is no reason why the social network of mankind should remain captured in the userbase of a single messaging app. And it is the abstract social network that does provide the network effects.
Would I be required to install a new app for checking an additional inbox?
It'd probably have to be a system where the server must verify that the number actually belongs to you by sending you a "traditional" SMS with an access code. You'd also need a trust network among the servers or else there would be servers announcing every telephone number out there as theirs.
Regarding the app, I guess any app that supports the protocol would do, even ones that also do other things. This should produce a healty app ecosystem.
Funny enough, they also fail to see that forcing people to adopt something doesn't work either. For a company that lives off advertising, they sure don't show much skill at marketing.