Overthinking Design
smallhq.com
smallhq.com
> And it’s not all about looks, you know.
You say this, and maybe I'm missing the point of your post, but you continue to describe how this process is entirely about how things look.
Additionally, I have an issue with this:
> Over time, you’ll build up a collection of “liked” work that you can show to any designer to give them a concrete idea of the style you like.
This sounds like a horrible idea. Any decent designer out there knows that Dribbble exists and doesn't need you to point that out to them. They likely have their own "style" (if we're reducing "design" to just aesthetics for the purpose of discussion) and won't like you showing them what "style" you want them to adopt. Their job as a designer is to solve problems, not make things look pretty in Photoshop according to your taste parameters. Everything they produce should adhere to your brand guidelines, but that's it.
It does not matter whether the designer have their own style. Most aren't hired for that and shouldn't be.
Maybe hiring an outside designer to do the whole app would get you better results, but if you're going to toss all of that as the app changes, it might not be worth the expense. Assuming your devs aren't bad at user interaction stuff, this gets you most of the way there at a small fraction of the cost.
"Design" can mean anything from Illustrator graphics to market research, interaction design, or even implementation. It's a dangerous trap to assume skill and experience in some of those areas equates to skill and experience in all of them.
The author of this article has clearly identified the intersection of need/acceptable cost, he just happens to be using an excessively generic term to describe the role. It's still a valid model, especially if the team already has talented product thinkers who are capable of following a style guide.
You're saying that people downvote sites for having grey text on white instead of black? That's idiotic...
Others are later to the game and can use design to differentiate from those early in the game who didn't get around to it.
And finally some need to think long and hard about their design because it's become a hygiene factor.
That pretty much sums up my take on things.
tl;dr Salesforce made a style guide and a HTML/CSS UI kit of the style guide. This allowed them to implement designs faster.
All they've got here is a style guide. Totally ignoring all the rest of the design process when it comes to the interaction, layout etc.
Maybe if they made the distinction to only say 'Overthinking visual design' but really I'm still not sure what to take away from this article...
I don't really think someone needs to be hired for the sole-role of planning wireframes, interaction, and flow.
That is a core skill of any maker.
We just need a good push in the right direction as our visual design skills are seriously lacking.
Whereas a flat css theme wouldn't have been unique or recognizable.
But I'm not going to change your mind ;-)