Fashion-friendly smart glasses

At this stage in this new product category, the design of the actual glasses is so irrelevant. What matters is how big the required hardware is, the tech specs of said hardware, and the UI/UX within the user's vision. I'd say the UI/UX is the most important factor, since all the physical hardware will change as it advances.

These types of companies are wasting their time trying to design glasses around this tech. There are thousands of different styles of glasses, would probably be easiest if they just partner with Warby Parker or something to make lots of different styles, without all the work of designing them, since as they say in their video they need hardware/software engineering help. Those problems are more critical than glasses design.

I'm not feeling that particular frame; It makes everyone look like an angry nerd. That said, it's certainly better-looking than Google Glass. If the 6 hour battery life ends up being the final spec I don't see this going anywhere, but it represents an effort to fix perhaps the biggest marketability issue with Glass, which is of course that it makes you stick out like a sore thumb.

Edit: I have to add that it's cute that they named their startup LAFORGE...can't help but read that as a wink to Star Trek: TNG fans.

Mode: Drive ... right-side is all social networking icons, argh. As if inattentional blindness wasn't bad enough without field-of-vision social networking.

I also like how the concept field-of-view renderings conveniently have dark backgrounds on the edges for the overlay. Buildings in shadows, trees, etc.

Is that hipster-friendly fashion?