Same here. I always advise startups to err on the side of generosity with equity.
Same here. I always advise startups to err on the side of generosity with equity.
In my vastly more limited anecdotal experience than both of you guys', companies are not just stingy with equity, but they are also overly stingy with salaries.
Generosity begets generosity; treat your team better than they expect and the rewards will come naturally.
- How much more would this person make at a big company? ($50k?)
- What's the time frame for success? (4 years vesting?)
- What's the distribution of possible exits? (5% chance of $100M, 30% chance of $10M acquihire, 0.1% chance of $1B)
Under these assumptions, you hit about 2.3% to make the expected values match assuming absolutely no investor preferences (which is itself silly).
It would be interesting to use real seed fund data to generate the distribution and proper salary comparisons.
http://www.avc.com/a_vc/2011/04/how-to-allocate-founder-and-...
Essentially, figure out what market rate is for their salary. Since you'll likely pay a discount rate, the equity should bring them at or above market.
So if Market is 105k, and I'm going to pay 55k, I will give you 50k in equity (based on a reasonable valuation--assuming you don't have an actual valuation).
Using a flat rate percent can get tricky, and you can easily end up unnecessarily diluting yourself.
I also think it's important to think of your first 1-3 hires as Key hires, the same way a new CEO or VP of Sales would be a key hire post Series-B. You want them to get a big chunk of money if there is a positive liquidation event.
If market rate is $105k and you're paying me $55k in cash, then I'd want $100k in equity, not $50k. This is something many startups get wrong. It isn't a one-to-one swap.
Even if you have some sort of reasonable valuation, equity is worthless until there's someone to sell it to. There needs to be an uncertainty/illiquidity multiple applied. Otherwise, I'll take the cash. That has literally always worked out to my benefit throughout my 15 year career in software development (even working for companies that got acquired for 9 digits).
That said, if you think equity is worthless, why are you considering being employee 1 at a startup?
I am engineer #1 at a startup right now. The equity was very generous and weighted appropriately vs cash.
And yes, you're correct, the equity should be setup in a way that offers early hires significant upside.
Curious, did your founders use a flat %, or did they figure out some weighted amount?
Is that 50k in equity every year? Because otherwise, this seems like a terrible deal. Why would any engineer take an offer like that?
From a pure wealth maximization standpoint, you should never work at an early stage start-up. The company will probably fail, and your equity won't be worth squat.
A couple reasons you would consider that deal:
1. Hopefully within 18 months you raise a sizable round and get bumped up closer to market rate.
2. In a year, thanks to your hard effort, your equity is increasing in value, in sizable amounts.