The creative process that went into designing our new logo

blog.moustachecoffeeclub.com

9 points·reillyse··5 comments

Off topic from the post, but our office has been giving moustache coffee a go and I've been really liking. This in comparison to our usual picks of Intelligentsia and Ground Works.

One thing I'd note though is that the beans are a bit on the lighter side than my liking. Any chance of adding some darker, more smooth and less acidic roasts to the mix?

Glad to hear you are enjoying the coffee. We change up our coffee every week, but yes we do select a lot of lighter roasted coffees for various reasons (here is a blog post that we've done about it http://blog.moustachecoffeeclub.com/we-like-big-cups-and-we-...).

That said, this week we've selected a Zambian Intelligentsia that is at the darker end of our spectrum (but definitely not charred) , I think you'll like it a lot.

Since I can go to target and buy moustache-emblazoned pajamas, I have to ask: what is creative about this?

Your comment doesn't really make any sense. I'm not sure what pajamas and Target have to do with graphic design.

The style of the font matches the name and branding so well I'm in heaven.

Here's a quick exercise for people who want to understand the importance of font styles: Pretend you own a startup called "jussip". On a piece of paper write down "jussip" normally and beneath that write down "Jussip" in handwriting cursive. The cursive version gets more people to say the name correctly (juice+sip) just because of the styling.

Reply on news.ycombinator.com