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You forgot Tipjoy (W08) and Snapjoy (S11).

Another thing YC companies love is using "hello@" for their contact email address.

Also Tapjoy too, not YC but a YC alum :)

Tipjoy cofounder here.

"joy" is a three letter word that is incredibly positive.

To come up with the name, I wrote down every word that was about money and payment, and every one about happiness, and tipjoy was the shortest combo. I bought it for $8.

The reason you see so many now is that these characteristics haven't changed.

Agreed about it being positive. Event organizing can be tough and we want to make it easy. I think "joy" helps emphasize this.

Don't forget about the "zen" of YC: Zencoder, Zenefits, ZenPayroll, Zenbox, & Zenedy.

Yeah, cargo-cult branding is an automatic negative to me as a consumer - it says the firm has no USP and is basically seeking capital to engage in an insurgent price war with a weak incumbent. That's not inherently bad, but the endgame seems to be an identical pursuit of economic rents or acquisition by an established rentier.

Theon Greyjoy would sue, but he's not doing much business under that name these days.

Reek.ly?

Are they "delightful"?

Pathjoy was renamed to Homejoy, so not really two examples.