Spotify sets its sights on iPhone
news.bbc.co.uk
news.bbc.co.uk
IF they keep their pace of innovation, music industry in europe is bound for a shakeup.
I'm not sure about this. I think spotify might become europe's YouTube merely because the benefits of the paid for model aren't that large compared to the free model. (though the iphone client will help)
Also there's already an open source spotify client for the iphone: http://github.com/nevyn/spot
Perhaps Spotify are just doing this to force Apple's hand, possibly reveal a bit of their strategy for iTunes subscription services?
I havent got my premium account yet, there hasnt been a particularly pressing reason to do so.
However if spotify is to survive they need to make money, and advertising it a pretty low margin for such a expensive service to run.
down the line, someone needs to pay for something, advertising alone doesnt make for a sustainable economy.