It's interesting to see how little emphasis is placed on "Evernote, the product" on the homepage. More "Evernote, the ecosystem".
Yes, agreed. Evernote's strength seems to be its crystal-clear cohesion and focus on helping people remember things, but then it sells things like socks and wallets. I don't quite get it.
fascinating that users get it and they are successful. we purposely removed all this "crap" from our homepage so people don't get drawn away ...
Hi everyone! I'm the author of the teardown - if anyone has any questions, just let me know!