It's an interesting article. I looked for references to Chinese practice. In Chinese, a (magnetic) compass is referred to as a "指南针," literally "south-indicating needle," so it does appear that south was the most important cardinal direction for the Chinese-speaking people who first used compasses. The article notes that old Arab maps showed south on the top, and attributed this to Chinese practice in map-making (which, if I remember correctly without sources at hand, was not fully uniform in this regard).
Overall, the article offers an interesting discussion of trade-offs in map-making, including the trade-off of what country to put in the middle of a flat wall map that shows the whole world. I have become quite used to Chinese wall maps of the world in Mercator or equal-area projections that display China in the middle (left-to-right) and consequently split North America along both sides of the map.