The article itself refers to such treatment by naming Edward Said, for example. But then swoops in with personal judgements, calling Rajiv Malhotra's essay as a right-wingist parody and trying to link everything with rise of business-friendly nationalist Modi.
This is to be expected. Economical rise of any non-western country has historically correlated with doom-and-gloom about it in articles in western media, whether it is liberal or conservative. Even now it is hard for me to read an article about China in The Economist. Just today I saw an article about Chinese government cracking down on sex-racket, and how it is fomenting unrest and civil disobedience among Chinese.
Um... I am Hindu. I don't practice folk Hinduism too much but Hinduism and it's history are one of my areas of interest. I really want to discuss with some others who have read this book and find out what exactly put them off. Have you?
The criticism comes from people who are taking the book seriously. :)
Why? Cause I doubt they would agree. To say unless you are X then you can't comment on X is foolish.
"Cause I doubt they would agree." That should tell the complexity of defining Hinduism and the amateurish level western 'Indologists' have achieved which they spread around, calling any criticism to their approach 'foolish'.
As a second book, The Hindus is pretty accessible if you're used to reading slightly technical books. Her style is good, and she's absorbed the Indian philosophical writing tradition of using far too many analogies :)