Mashable Now Has More Unique Visitors Than Techcrunch | Hacker News Reader

Mashable Now Has More Unique Visitors Than Techcrunch

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48 pointsnader22 comments

I don't read either as much as I used to, and I'll explain why quickly.

Mashable for me is often filled with very Fisher-Price-like news, as if it's written for an eighth grade reading level. Not to rag on him specifically, but I think Ben Parr's level of insight is negligible and just downright boring.

Techcrunch used to be more of interest to me because they covered, ya know, startups. I've said it before, and I have no data on the amount of stories about fresh startups, but it seems they have trailed off significantly in the last year.

rscott,

Thank you for the honest feedback.

I do go technical sometimes, but I actually write my pieces so that everyone can understand. I will remember this comment though and try to do a better job of bringing new insights to my writing.

- Ben

Gah, even your comments are boring.

My honesty didn't require my wit.

Lucky for you.

Huh I can't downvote these trolls any further then -8?

Yes, it's a new (mis)feature ;P

Your writing is perfectly fine for Mashable, which has a totally different audience than HN. It's like a Variety subscriber complaining about Us Weekly's coverage of the entertainment industry.

Sounds good. I'll be happy to take a second look to go along with your new pic on the site, the old one was definitely getting stale. Props.

Interesting- Mashable's #1 keyword isn't "Mashable"- it's "YouTube". Mashable is on page one of the search for YouTube, which gets... (looking up) 618 MILLION searches per month globally (source: https://adwords.google.com/select/KeywordToolExternal ).

That's for broad match (e.g. youtube, youtube fights, download youtube videos, etc). Even still, exact match searches (i.e. just [youtube], no modifiers) are at 414 million per month, globally.

Also for further insight, here's a percentage breakout of traffic distribution by Google Ranking:

http://www.seobook.com/images/traffic-by-rank.jpg

Though the included universal search results and indented search results for YouTube SERPs make for an extra muddy analysis.

Check out http://www.semrush.com/search.php?q=mashable.com&x=0&... for a further breakdown.

They are also pretty close to being first page for "facebook" and "myspace" terms in google. Although most volume reported for those terms is likely to be navigational searches and result in little traffic to mashable

Funny, the graph matches my personal experience very closely. I switched to Mashable earlier this year after all the TC drama got in the way of the actual news.

Mashable's rise can attributed to being a selected friend on Twitter. When a Mashable story is released a lot of the times it becomes a trending topic on Twitter; not all, but I've seen this happen more times with them over Techcrunch.

Female friend of mine followed Mashable because she thought the avatar was cute.

Mashable plays the SEO game really well, they threw out tons of HOWTOs and "best of" articles when they first started. If you search for "download youtube videos" it's within the top 5 search results. TechCrunch played the same game for awhile but corporate drama is really just a much juicier topic to write about.

However, I've always found that if you want real startup news CenterNetworks still covers that. If you want general tech and media news Business Insider does a pretty good job, though they're heavily reliant on the Top 10 list format. GigaOm, when Om Malik writes his punditry, is pretty on the spot but the focus is broadband and communications than startups. I like ReadWriteWeb too. Point is: get your news and analysis from as many diverse places as possible.

And they got tons of traffic for topical/viral posts like the one about tracking swine flu: http://mashable.com/2009/04/25/track-swine-flu It was all over twitter and social networks.

Readwriteweb and Gigaom are way behind.

I like Mashable so I don't have any problem with that. It's just interesting to see how fast mashable's visitors are growing.

Mashable gets a lot of traffic from Google. Mashable is on the front page for a search for Facebook or Myspace.

Compete is frequently wrong. For example, techcrunch.com/advertise shows that TC gets over 3MM+ uniques.

Yeah, compared to Analytics, Quantcast, and server logs, they appear to be grossly under-reporting unique visitors to my site. What should be 60,000+ is listed as 8,000. They kind of follow the actual trending, but seem to exaggerate the highs and lows, within their already inaccurate measure.

I'm comparing theninhotline.net to ninwiki.com - the trends are right individually, but ninwiki.com should actually never be higher than theninhotline.net, according to actual measured statistics.

1 million dollars and 1 million pesos and 1 million euros and 1 million yen are all different.

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