There is a great irony in the fact that the UX for this site is pretty awful:
* Gigantic social sharing buttons (they're bigger than the headline)
* Glossy nav bar makes options difficult to read
* When scrolling a long article, the left and right areas for nav are completely empty. I end up with two giant purple bars flanking the article.
* On the topic of purple, sooooooo much purple.
Maybe I'm spoiled by the reading UX that medium.com provides.