At http://deep.is/deepdb-genesis-of-invention-iii/, the chief scientist of this company credits the following four "axioms" for his "General Theory of Information":

Axiom 1: Information is a sequence of Information (self-similar) that is segmented by consistent (well-formed) order.

Axiom 2: Segmented Information is addressable by the First where a sequence of Firsts is a Segment of Summarization.

Axiom 3: Information of a Segment is equal distance to the sequence of Information between non-associated Summarizations.

Axiom 4: Sequenced Information is in direction relation to former and later Information of which Patterns can be Matched.

I don't know what any of that means. Worse, it sounds to me like "cargo-cult" computer science.