‘Like’ing something on FB is entirely different that endorsing a product for your friends, which is what the AD makes it appear.

Too many times I have searched something on Google and then later on in FB low and behold I see an ad whiz by on my timeline pertaining to what I searched earlier on Google.

Taking this to the extreme, if my teenage son searched for Condems on Google and then later see’s the AD on FB and clicks like, do I want the AD to appear with my sons pic endorsing this product?