As an LA native (it made the radio news here on Wednesday), I'm very curious where in the Los Angeles area this is.
Santa Monica/Venice is the startup juggernaut of this area, but media startups tend to run farther afield and I don't know if Disney even has any offices there (maybe ESPN?). I would think, given the realities of the startup world, advisors and investors in particular, not to mention LA traffic, it would have to be on the Westside, right?
Also extremely curious how the IP access works out. Time from, say, a Disney Consumer Products artist to create new art is a big deal (and not cheap). And could DA companies put Disney characters in the iPhone app they're going to sell or is this just to make an effective demo?