For most people, I'd agree. But as a startup founder, given how resource constrained we are (and we've chosen the self-funded, bootstrapping model for now) I don't have a whole lot of choice if we're going to succeed. Especially when you factor in that I still work a regular job to pay the bills.

So, 40 hrs at the regular job + x hours working on the startup, where x consumes almost every evening and almost all day on Sat. and Sunday, I'm regularly doing 70+ hour weeks.

Humblebrag? I don't know, and I don't care. I just care about getting this damn thing going and achieving my dreams.

Luckily I enjoy this, because I'm working on something I am actually passionate about. Not that it doesn't get frustrating on occasion, but most of the time it's more pleasure than pain.

So why do all this? Well, as theorique says here:

It isn't about disrupting an industry. It's about money.

That's a little bit of an oversimplification, but there's a lot of truth there. There are things I'd like to do, dreams I'd like to live out, that I can't do at my present level of income. But it's more than that for me (and, I'm guessing, for a lot of other people). I work on building a startup because A. I enjoy the act of building and creating something, and B. as the founder I'm in control and get to call the shots. Here, succeed for fail, it'll be down to my decisions and actions, not some random $BOSS. (Yeah, yeah, go ahead and chime in "everything is luck" crowd. I don't care about you either).

Anyway, when I get tired of working I just imagine myself cruising through New York or London, driving a Ferrari while getting sucked off by a gorgeous readheaded supermodel, and remind myself that there are reasons for doing all this work...