The 25% Discount that Cost Us $12,000

Really interesting story, haven't kept up with the series but definitely shows that "discount" customers are much different than "full price" customers in some cases.

I have to comment, I went to the home page and had a hard time figuring out exactly what they do. I spent maybe 30 seconds on the page and ended up almost leaving.

Turns out the letter from the owner at the bottom really nailed it home and I think might even be what our company needs right now.