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In theory, you'd better make ONE awesome iPhone app than several crappy apps/website. Look at Instagram, it never stopped them from spreading. Besides, it helps building the wait in the other markets. That's definitely a good strategy.

One example comes to mind, Instagram. Succeeded very much solely on iPhone platform.

Thomas from Flink - We've just launched 2 weeks ago and are focused on iOS (one great app is better than two crappy ones)! We'll iterate on iOS for a few months before launching on other platforms

Cocktailicious is also ios-only. and it's doing good.

http://www.cocktailiciousapp.com

and the iOS app is not even that great...

would have appreciated a disclosure :) why do you think the app is not great by the way?

too slow to be great (btw what do you mean about the disclosure thing?)