Well, this was a pleasant surprise.
I honestly thought that Ubuntu would continue to use Upstart regardless of what Debian decided. It'd have been a monumental amount of work to take on, but on the other hand, there's already been a lot of NIH-syndrome in Ubuntu-land for a while (Upstart, Mir, Unity, etc.)
Ubuntu's been slowly moving in the direction of becoming a "silo", spearate from other Linux distributions for a while now (a direction I dislike). If Ubuntu had decided to double-down on Upstart against the tide, that would have been the final nail in the coffin for them (in my books - they'd still find success for at least a while no matter what they did).
EDIT: Upstart may actually not be a great example of NIH, but Mir certainly is.