Ridesharing on a bus that is only available to the blessed employees of a rich tech company using publicly funded stops can be presented as very aloof.
Stats and logic are poor defenses against symbols, demonization, and rhetoric in politics.
Stats and logic are poor defenses against symbols, demonization, and rhetoric in politics.
These employees might drive to work (worse for the environment) if this bus service was not provided since public transportation might not service where they live.
It on the other hand provides a tangible, accessible symbol to demonization and attack with rhetoric.
Don't like it? Then you might think a bit when a news network or a comedy show starts hammering a group.
[edit] I should add I don't agree with the protestor's plan of action or targets, I'm just trying to explain why and how effective their targeting is. Its a long tradition and very easy for the public to buy into.