The alpha site's changing every day, and we're working on the documentation now. I don't use the term "alpha" loosely. There will be extensive security details published, explaining every aspect of the identity proof system, client sessions, etc. They will be on the site before we open general access or turn beta. Right now only a few friends are on there. All that said, Max and I can answer questions here.
My profile on the site is https://keybase.io/chris if anyone wants to look. My profile demonstrates early examples of how identity proofs will work, including both twitter and github. We'll of course be adding other public identities in the future.
The site design is also very iffy at the moment; I was about to move into firefox bugs tomorrow.