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No citation is needed for an unactionable assertion. Do you really believe in the entire history of every web page ever, this is untrue? The statement was more or less tantamount to use metrics to make decisions.

So you're saying you don't have any numbers to back that up?

I can confirm this. All web projects I worked on which were minimalistic, clean and well designed had less stickiness (page impression count to visits) compared to sites stuffed with content, pics, links, extra widgets here and there.

That could just mean people found what they wanted.

Oldies but goodies... I save these links to remind myself pretty and minimal doesn't necessarily mean better.

http://www.mrgreen.am/affiliate-marketing/the-ugly-truth/ https://news.ycombinator.com/item?id=1338459