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The ads are created by a company that imports the beer and markets it in the U.S. So they actually can't make the beer better.

Horrible product? Really? Have you had much Mexican beer? It's no worse than Modelo or Tecate or Pacifico. Much, much better than Corona.

All Mexican beer is bad. It isn't their forte.

Of course, Dos Equis was created by a German.

Obviously, creating a better product would not be difficult - people brew more delicious beer in their basements every day. Creating a better-tasting product at the same price point and volume as Dos Equis, however, is probably extremely difficult.

Trader Joe's manages to offer some very affordable beer that is higher quality than Dos Equis.

But that really isn't the point. Let's not go all beer snobbery on an advertising thread.

Alcoholic drinks are primarily sold through superior advertising, not a superior product.

It is sad that wanting to buy high quality products instead of utter shit is considered snobbery.

You might be interested to know that while beer sales as a whole decline craft beer sales are increasing. One of the solutions devised by the large breweries is to create fake craft products.