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I don't mean to trigger a bout of programming depression[1], but I don't see the value in this.

Is the idea that you can have nontechnical people write the templates, and your app... gets a list of the templates they've made and sends them out?

What's the benefit of using this over just, you know, writing an erb template? Or is the value for environment that don't have ActiveMail?

1. https://news.ycombinator.com/item?id=7228491

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I imagine if your marketing team can write an ERB template, you don't need this. My current flow - marketing guy sends me an email saying "what does the 1 week follow up email say right now?". I send back the email. He sends back edits. I commit them and deploy.

Yep, that's the exact workflow we're replacing! Think of the experience for the marketing guy -- after those changes are committed, how can he measure what affect they had?

Hey Christian, valid feedback. As a product/business scales, small problems of modifying templates (and AB testing, etc) get magnified, and in house solutions don't scale.

Gotcha gotcha - that makes more sense. I can see the need for this if there was a marketing department that needed separate CRUD for emails.

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