Well, by that token regulation is also the free market, by virtue of regulatory capture, and words cease to mean anything at all.

Fact is, as his high holiness Milton Friedman himself argued, business is not a friend of the free market:

Almost every businessman is in favor of free enterprise for everybody else, but special privilege and special government protection for himself. As a result, they have been a major force in undermining the free enterprise system. Stop kidding yourself into thinking you can use the business community as a way to promote free enterprise. Unfortunately, most of them are not our friends in that respect.

http://www.aei-ideas.org/2013/06/milton-friedman-on-the-diff...