Try it. Drink it and come back in 15-20 minutes and let me know.
Then try 11 slices of pan fried bacon (43 cal/slice according to google) and then tell me how hungry you are in 15-20 minutes.
Okay, how about half a cup of heavy cream instead of bacon. I guarantee you won't feel hungry 15-20 minutes late.
If Lustig's views stop people from pounding soda all the way to the diabetician's office, then great, but if they start putting you off of fruit and vegetables then I think it becomes highly questionable.
What we don't agree on are the roles of starches, sugars (added and in drinks), and fats. What we do know is that the combination of both leads to bad things in excess. What a lot of folks that have cut out sugar/most carbohydrates will tell you, is that they feel much much better and lose weight easily and effortlessly, even without making a conscious effort to restrict calories or exercise more.
On the other hand, many people on high-carb, low-fat diets struggle to lose weight without careful caloric restriction and additional exercise.
Of course, anecdotal and such, but come on - it is sorta kinda obvious here.