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To my eyes, it's a simpler difference. There is group A, which is drawn in and compelled by Upworthy and BuzzFeed articles. Then there is group B, which has quickly tired of the constant stream of ultra-evocative titles from Upworthy and BuzzFeed.

(Guess which I belong to)

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Yeah I liked a link that Upworthy posted once and so I fell for the "SUBSCRIBE!!!1" trap.

Eventually I realized that it was turning my e-mail inbox into the internet version of cable news. Full of meaningless stories with bait-y titles.

This. For sure.

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