Both, but mostly the latter. It's been.. how many years since you started? And the whole damn world has wanted to use Stripe HOW bad? :P
.. So yeah. What's taking so long? Why aren't you everywhere already? Anywhere you go, there will be lots and lots of businesses just desperate to use Stripe, right? It would make sense for you to spread everywhere as soon as humanly possible, but you've always been strangely silent about what's keeping you from doing exactly that.
I know it all boils down to: "Because governments are making it difficult for us to start serving new countries". But I do want more details.
1) Decide country 2) Hire finance lawyer for that country 3) Deal with banks / APIs 4) Make applications to governments etc.
Give us some example timeline based on past experience etc for each step, maybe with some anecdotes when Stp X was particularly difficult /easy with country Y.
How about all of EU countries?
An alternative to www.nets.eu and PayPal would be great.
the joys of being a small market...