So the suggestion here is to "fight back" by asking politely the people who are abusing you to please stop.
The objective of this is to generate awareness, and it is achieving it's goal.
My mother knows what the NSA is and sees the problem.
The only thing that might get us to a better place is to slowly change awareness and with it, will start the political pressure.
Why one day? a focused campaign will generate much more visibility.
Think of how fast the zeitgeist has changed for civil right to minorities, you'd be surprised, maybe in 10, 15 years privacy might be on it's way to being respected again.
But, indeed, sole laws are not proper security measure. And for some reason I don't see calls for any technical measures to make mass surveillance costly (and strongly believe it's necessary). We have locks and safes for a reason.