If I had to point to one thing it would be "the day".

* It's clearly going to take more than a day to achieve a positive outcome in a system that was established over many decades

* What happens when "the day" ends?

* Since the action is framed as "the day", this is how the media will report on it - including outcomes of the day. These outcomes, whatever they are, will be packaged with the day and thus more easily dismissed than, say, "the movement" (which continues to grow) or "the tide" (that is turning) or "the big cleanup" (which must be repeated regularly)