Not necessarily. If content from your friends and family and other pages you enjoy is regularly filtered out and replaced with paid "promoted" posts, it decreases the quality of the site.
I'm there to see what's happening IRL with my friends, not to see pictures of stuff that I saw a few days ago while on the toilet.
For context, I'm a 19 year old student going into my third year at uni, so that puts me right in Facebook's original target demographic. It's disappointing that a service so useful for staying in touch with friends has degraded into little more than an IM service because the rest of it's been spammed to hell.