I would say, given what money can do for you in this world -- how much easier it can make your life, the doors it can open -- that it is at the very least surprising that anyone would turn down this kind of success. In fact, I'll bet you'd have trouble finding one person out of a hundred who would not be willing to suffer pretty significant pain for two weeks if it meant they'd make $50,000 a day. Given that people are willing to do this, they're shocked that this dev wouldn't just turn off his twitter, shut down his phone, book a trip to the beach and just ride it out there.

There may be a small handful of people in the world for whom taking the app down is the long-term rational decision. But I'd wager they are a fairly rare breed.