From the polygon article and the short video on the Birth of a Man's Kickstarter page, this seems like massive IP overreach. It's like an artist advertising their favorite paint by making a painting of the paint and then the paint company saying they can't use the paints in commercial ventures. For example, Devoe paint prohibiting Jackson Pollock from allowing museum showings of #5 (http://www.nga.gov/feature/pollock/painting5.shtm).