I for one have added it to my list of bookmarks, and hope I remember to pass it on when somebody downplays the dangers of surveillance the next time.
Ultimately, scaling back the mass surveillance state can only be done using popular support. Stories like this one are the best way to get that support, because they are concrete evidence of its danger (rather than the abstract worries that are usually repeated).
There's a difference between reading 1984 and seeing articles of how things play out in real life in your own country.