Taking a photo of your keychain is supposed to be kind of a bad idea since someone could easily cut a key from a decent quality photo. Of course I'm sure there are easier ways to break into your house but still.
As far as the site goes, the idea is interesting, but it seems rather bland to me. When I read it I thought it might be interesting to try, but by the time I got to the site I didn't want to do their missions any more.
http://www.jacobsschool.ucsd.edu/news/news_releases/release....