he probably funded the first 10-100 btc, 20% profit. do the math.
Time | Event
1 | First person pays 1 BTC
2 | Second person pays 1 BTC
2 | First person gets paid 1.2 BTC
The creator makes .8 BTC in this case. Pretty solid return if you ask me. Time | Event
1 | First person pays 1 BTC
The creator makes 1 BTC in this case. Even better return.