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I have no idea. I have coded for different ebook formats, and used various tools. I just felt it was a mess. I wanted to see if a simple markdown-style language might help create a universal approach that could be used as a basis for outputting to competing formats.

It is an experiment as much as anything, and it is on HN just to see what people think of the idea.

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I thinks a nice idea. This is great for programmers, most of whom already understand markdown.

However, based on my experience, if you need to get wide spread adoption, it has to be simpler that MS Word. Why? Because most authors are used to that. It will be the first point of comparison.

My $0.02

I think you should embed a custom fiddle.

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