Kontera Raises $15.5M For Annoying In-Text Advertising Technology

techcrunch.com

"Annoying" is certainly correct. The damned things pop up even when your mouse rolls over them. Now I know who to add to my Roast-in-Hell list.

I prefer to just add ^://^kontera.com/^ (swap ^ for *) to my adblocker.

Magical things that appear on mouseover—whether ads, Snap-style previews, or anything else—are annoying and almost certainly unwanted. It’s a pretty bad interaction model, particularly when it’s something not worth the interruption.

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