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> Because the very thing that enabled Apple to rise from near bankruptcy to just about the most profitable company in the history of capitalism

Adjusted for inflation I think that title still belongs to IBM through the 70s.

Or the East India Company if you want to go even further back.

Can you please elaborate? The East India Company never recovered from its episode of near-bankruptcy

Not the near-bankruptcy part, just the most-profitable part.

Thanks, beat me to it. Which leads me to ask, were IBM near bankrupt before roaring back?